Ziggy Bent's Field Kits
awareness | energy | creativity
You are a field of awareness. You get to choose who you are. You get to choose what you do through them.
Seven kits. Awareness. Energy. Creativity. AI. Web. Advertising. Observations. Ziggy's complete system for creating from awareness. Daily access in Slack. Every question answered.
One: Awareness Field Kit
Are you here right now? Full attention. Notice where it goes. Notice what pulls it. Notice when construction takes over. Notice the stories running and what they cost.
Act from awareness, not from the stories. When you drift, return. That's the whole practice.
+ awareness (full attention, being here)
+ attention (where it goes, what pulls it)
+ the observer (noticing construction)
+ construction (identity, conditioning)
+ emotion (narrative energy cost)
+ action (from and with awareness)
+ return (when you drift, return)
Two: Energy Field Kit
What is your body saying right now?
+ energy (the base signal)
+ resonance (mind/body frequency)
+ sleep
+ movement
+ food
+ resistance
+ subtraction
Three: Creativity Field Kit
What would you make if you couldn't fail?
+ ai (the distributed stack)
+ web (the platform stack)
+ kit (the physical gear)
+ advertising (mirrors with direction)
+ writing (the voice, the format)
+ photography (observations)
+ content (the system)
+ commerce (shopify)
+ building (art of shipping)
Four: Distributed AI Field Kit
+ Claude (architect)
+ Cursor (engineer)
+ Superwhisper (dictation)
+ Obsidian (vault and CMS)
+ NotebookLM (research)
+ ChatGPT (alternative views)
+ Perplexity (fact checking)
+ prompting (describe what, not how)
+ self-test loop (implement, verify)
Five: Web Field Kit
+ Next.js 14 (app framework)
+ Tailwind (styling)
+ Vercel (hosting and deployment)
+ Shopify (headless commerce)
+ Klaviyo (email and segmentation)
+ PostHog (analytics)
+ GA4 (search analytics)
+ GitHub (version control)
+ Slack (field kit delivery)
Business Field Kit
The content is the ad, the ad is the content
+ interest (people read what interests them)
+ content (sometimes it's an ad)
+ inform (don't perform)
+ testing (measure the response)
+ execution (the idea, not the brief)
+ attention (what actually moves a person)
+ mirrors (content as ad, ad as content)
Ziggy Bent's Observations Field Kit
+ MacBook Pro M5 Max
+ Studio Display XDR
+ Claude Max / Cursor Ultra
+ Leica SL2S
+ APO-SUMMICRON-M 50mm
+ iPhone 17 Pro Max 512GB
+ Amflow PL Carbon Pro
+ Shimoda Action X30 v2
+ Canon PRO-2600 24"
+ Canson Platine Fibre Rag
+ Hahnemuhle Photo Rag Baryta
+ Canson Rag Photographique
+ X-Rite ColorChecker
+ Beurer TL 85 Daylight Lamp